MicroStrategy, Inc., is a business intelligence (BI), enterprise reporting, dashboard, and OLAP (on-line analytical processing) software vendor. MicroStrategy’s software allows reporting and analysis of data stored in a relational database, multidimensional database, or flat data file. BI software helps companies understand and make sense of the data they collect, in order to make more strategic business decisions.
MicroStrategy describes its core reporting software as having a “ROLAP” or Relational Online Analytic Processing architecture, and specializes in decision-support systems that run against very large databases or data warehouses. It also supports “MOLAP” or Multidimensional Online Analytic Processing, for reporting and analysis of data stored in multidimensional cubes or databases like Microsoft Analysis Services and SAP BW.
MicroStrategy provides an integrated platform for business intelligence applications. The company has expanded into the mobile BI market with products such as MicroStrategy Mobile and MicroStrategy Mobile Suite. As with its other BI offerings, MicroStrategy has included protections for platform and user data through features for device, data, authentication, authorization, and transmission security.
MicroStrategy’s customers include Lowe’s, McDonald’s, the U.S. Army, Universal Studios Hollywood, KB Toys, DHL Express and Priceline.com. Their customer base spans numerous industries, with a concentration in data-intensive industries like Retail, Banking, Healthcare, Insurance, Financial Services, Government, Hospitality, and Gaming.
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