Interaction design (abbreviated as IxD) defines the structure and behavior of interactive systems. Interaction Designers strive to create meaningful relationships between people and the products and services that they use, from computers to mobile devices to appliances and beyond. The practice typically centers on “embedding information technology into the ambient social complexities of the physical world.”

Interactivity, however, is not limited to technological systems. It can also apply to other types of non-electronic products and services, and even organizations. Also, people have been interacting with each other as long as humans have been a species. Therefore, interaction design can be applied to the development of all solutions (or offerings), such as services and events. Those who design these offerings have, typically, performed interaction design inherently without naming it as such.

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