A creative director is a position often found within the graphic design, film, fashion, advertising, media or entertainment industries, but may be useful in other creative organizations such as web development and software development firms as well. The job entails overseeing all aspects of product design.
In advertising, this means branding and advertising for a client and ensuring that the new branding and advertising fits in with the client’s requirements and the image they wish to promote for their company or product. The main aspects of this role are to interface with the client and interpret their communications strategy and then develop proposed creative approaches and treatments that align with that strategy. Creative directors initiate and stimulate creative ideas for and from those involved in the creative process.
In other industries, such as videogames, a creative director is responsible for the design, vision and direction of the product, which is a different role to that of a producer or project manager. Creative directors are sometimes also called lead designer or chief creative officers depending on the specific company in question.
A creative director is ultimately responsible for the quality of the final creative work. For this reason, they get the lion’s share of acclaim when their team’s efforts win awards, but conversely, the creative director shoulders the negativity (and the blame) when a project goes wrong, response falls short of expectations, or an important individual on the client’s side dislikes or vetos an idea.
View Other Creative Staffing Skill Sets:
- 3D Artists
- 3DS Max
- Creative Directors
- Flash Developers
- Graphic Designers
- Interactive Designers
- Interactive Media Specialists
- Search Engine Optimization
- Social Media Marketing
- Visual Designers
- Web Design
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